|
Opposite Editorials (Op-Eds)
Op-Eds are short opinion pieces that are run opposite the editorial pages of newspapers. Most Op-Ed pages contain a mix of nationally syndicated and local columnists. They also include guest editorials or opinion pieces by individuals or organizations with expertise in specific subjects.
Writing an Op-Ed
- Op-Eds are brief (approximately 600 to 1000 words) that express a point of view. They are signed and should emphasize the writer's expertise.
- Submit the Op-Ed along with a brief one-to-two paragraph cover letter to the Op-Ed page editor. Frequently, the Op-Ed page editor and the editorial page editor are the same person. You can call the newspaper to get editors' names and contact information.
- In both the Op-Ed and cover letter, include the name, title, organization and telephone number of the author. In the letter, explain the author's expertise on the topic being addressed.
- Start with a strong lead-in. The first few sentences should capture readers' attention and state the issue. Because you are stating an opinion, it isn't necessary to be objective, but the facts should be presented clearly.
- You can send Op-Eds to more than one publication, but notify others when one publication decides to use it.
- A few days after you submit the Op-Ed, follow up with a telephone call.
More Tips
- Competition for Op-Eds is intense. Issues that are timely and controversial are the most likely to be used.
- Op-Eds should move the reader to action.
- Approach topics so that they will be of interest to the publication's readership. For example, if you are submitting an Op/Ed to a newspaper that targets a particular ethnic community, address the impact of abuse on that community.
|