When to Contact the Media

• The launch of a new program. Although new services are not typically news, programs that are “firsts” such as a community's first shelter for the elderly, may get a reporter's attention.
• Action by government on which you can comment
• Court rulings such as convictions in criminal abuse cases or large settlements in civil suits
• Reports or studies your organization or others release
• A person with a compelling story is willing to share his or her story with the media
• Visits by important officials to your project or facility
• Your attendance at major international meetings or training programs

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