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Spokespersons
Identify spokespersons who can respond to requests for more information, interviews, quotes or invitations to make presentations.
Spokespersons may include:
- Members of your coalition, agency or network who are knowledgeable about abuse. Several people may be identified who have different areas of expertise or who are likely to have credibility with different groups. Professionals are often more receptive to receiving information from trusted members of their own profession. The same is true for members of various age or ethnic groups, political parties or other special interests.
- Respected community leaders: Persons in positions of authority or respect, such as mayors, governors, attorneys general or civic or religious leaders can lend credibility to a campaign and help reach targeted groups.
- Celebrities: Popular media personalities, musicians, writers, etc. can generate interest and raise awareness. For example:
- The National Hispanic Council on Aging, in collaboration with its Corpus Christi, Texas affiliate, created a video featuring Lupita Tobar, an actress from the golden era of Hollywood, to warn seniors about telemarketing fraud.
- Author Alice Walker ( The Color Purple ) appeared in a Public Service Announcement (PSA) produced by the San Francisco Consortium for Elder Abuse Prevention.
- Actress Betty White appeared in a video on abuse produced by the California Attorney General.
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