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Campaigns Aimed at Young People

Several abuse prevention programs have targeted children for outreach. This approach is based on the assumption that preventing elder abuse requires changing attitudes instilled during childhood. The programs attempt to strengthen children's appreciation of older people, sensitize them to what its like to be old, and enlist their help in reporting abuse.
  • New Jersey Association of Area Agencies on Aging
    As part of its Elder Abuse and Neglect Project, the New Jersey Association of Area Agencies on Aging developed two curricula for elementary and middle school children. “It's Hard to Imagine” is for children in grades three through five,” and “Closing the Gap” is for those in grades six though eight. The MTV-style videos profile active senior citizens, describe abuse, and include instructions for generating discussion about what children can do if they see abuse. They also address discrimination, stereotypes, and prejudice, social values. The curricula have been used by classroom teachers, church youth group leaders, scout and civic group leaders, school nurses and others. A limited number of copies are available for $95.00 ($125.00 for the set).

    Grace Egan, Executive Director
    NJ Foundation for Aging
    176 West State Street
    Trenton, NJ 08608
    email: office@njfoundationforaging.org

  • Ontario Network for the Prevention of Elder Abuse
    ONPEA has developed two plays and a storytelling kit for children ages 4 to 7 called “Old Friends.” Cost $15 per copy.

    Ontario Network for the Prevention of Elder Abuse
    Centre for Studies of Aging
    222 college Street, Suite 106
    Toronto, Ontario M5T 3J1 CANADA
    (416) 978-1716/Fax (416) 978-4771
    email: onpea.info@utoronto.ca
    website: www.onpea.org

  • Kentucky Elder Abuse Awareness "Kids Coloring Book"
    As part of a broader outreach campaign, the Kentucky Cabinet for Health Services developed an 18-page coloring book to teach Kentucky's youngest citizens to protect the older people in their lives. On the Kentucky elder Abuse Awareness Web site are suggested learning activities.

    Download now » http://chfs.ky.gov/dcbs/dpp/eaa/publications.htm
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